Your campaign title is the first thing potential donors will see. Make it attention-grabbing and clear. Include the beneficiary's name and the specific need. For example: "Help Sarah's Fight Against Cancer" or "Rebuilding After the Fire: Support the Johnson Family."

Introduce your beneficiary and share their journey. Include their name, age, and background. Explain what led to the current situation and why help is needed. Be authentic and share details that create an emotional connection with potential donors.

Clearly outline how the funds will be used. Break down costs when possible (e.g., "R500 for medical tests, R1,000 for treatment, R300 for transportation"). This transparency builds trust and helps donors understand exactly how their contribution will make a difference.

Include clear, high-resolution images that help tell your story. Show the person or cause you're supporting. Pictures of the beneficiary in their daily life can be particularly powerful in creating an emotional connection with potential donors.

Help donors understand the difference their contribution will make. For example: "Your R50 will provide a week's worth of meals" or "R100 will cover one day of medical treatment." Show how even small donations add up to create significant change.

Post regular updates to keep donors engaged. Share milestones, express gratitude, and show progress. Updates keep your campaign visible in newsfeeds and encourage more people to contribute as they see the campaign gaining momentum.

Encourage supporters to share your campaign with their networks. Include social sharing buttons and suggest sample messages they can use. The more people who see your campaign, the greater your chances of reaching your fundraising goal.

Thank every donor, regardless of the amount. A personal thank you message can go a long way in building lasting relationships with your supporters. Consider public shoutouts (with permission) to show appreciation and encourage others to give.